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RE/MAX gets a boost from Google

Part 3: Web analytics hit real estate

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Editor's note: In this three-part series, Inman News takes a look at how real estate professionals can use Web analytics tools to optimize their sites, learn more about online visitors, and increase traffic. Click on these links to read Part 1: "Don't send listings into the void," and Part 2: "Woopra is in demand." On its introductory page, Google Analytics offers up a variety of case studies -- several are real estate-related -- to show how companies are using its online statistical tools to better understand Web traffic and to drive site improvements. From a major overhaul of real estate franchise company RE/MAX's Web site to increased traffic for a luxury apartment rental site based in Barcelona, Spain, the case studies show how companies are tapping into the power of visitor stats. The real estate industry is paying attention to analytics. As many companies struggle through challenging times in the housing and financial markets and large numbers of ...