RE/MAX gets a boost from Google

Part 3: Web analytics hit real estate

On its introductory page, Google Analytics offers up a variety of case studies — several are real estate-related — to show how companies are using its online statistical tools to better understand Web traffic and to drive site improvements.

From a major overhaul of real estate franchise company RE/MAX’s Web site to increased traffic for a luxury apartment rental site based in Barcelona, Spain, the case studies offer up examples of ways to tap into the power of visitor stats.