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ZIPVO: not just for video hosting

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ZIPVO LLC has launched a subscription-based premium version of its free Web-based video, photo, blogging, news and agent profile launched a year ago as a database of real estate videos accessible by ZIP Code or town. Realtors can upload videos to the site for free, embedding them in IDX-compliant MLS listings or in social networking sites like ActiveRain, Twitter, and Facebook."It's an effective way for real estate professionals to communicate with video through something other than a YouTube, where they can get lost in the shuffle," said Greg Afarian, co-founder of the North Andover, Mass.-based company.Making videos and photo tours embeddable and searchable is the key to helping consumers find them, Afarian said. ZIPVO clients can either upload their own videos to ZIPVO for hosting or use the company's PhotoVideo application to create videos using still photos, text and music.ZIPVO and MLS Property Information Network (MLS PIN), the largest MLS in New Engl...