Industry News

Going green in real estate

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Agents, brokers and builders alike are looking at ways to tap into the "green" movement -- an emerging awareness about minimizing environmental impacts. And what they find can be overwhelming, as the number of green-branded designations and products and services has soared. But what does green mean? That depends on who you ask. Green can mean different things to different people. Some people throw their plastic water bottles in the recycling bin, and then crank up their air-conditioning. Going green could be alternately viewed as trendy, a marketing ploy, a moral choice, a lifestyle, or an economic decision. Pollution from gasoline and other energy consumption can harm the environment and your personal finances, as an example. Some real estate agents and brokers are jumping onto the green bandwagon by taking classes to become certified in less environmentally threatening practices, for example, and some building companies are altering construction practices and ...