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I’ve got a plan

Realtor Notebook

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Every October I start my business plan for the next year. I like to have it finished by Nov. 1. My process starts with a critical evaluation of the past year. I keep it simple by deciding how much money I want to make and calculate how many transactions I will need to achieve my goal. I then list where the business will come from. I can count on a number of transactions from past clients, friends, neighbors and referrals. The rest will come in through the Internet. Once I determine where the business will come from I sit down and figure out what I need to do to make it all happen, how much it will cost and how many hours it will take. A budget is critical and so is tracking expenses. My goal is to maximize profits while minimizing the amount of time and money I spend. Call me the lazy Realtor. The largest part of my business plan is a social networking plan and a plan for my blog, which is the centerpiece of my online marketing efforts. The plan is pretty unique -- the how-...