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Sure-fire ways to boost Web leads

Part 1: Does your Web site do this?

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(This is Part 1 of a two-part series. Read Part 2, "Don't leave your Web leads hangin'.") Agents spend millions of dollars each year on Web sites. Many generate no leads. If you want to turn your Web site into a lead-generation machine, here are four tried and true ways to do it. 1. Identify a "sliver" market To create an effective Web site, you must actually begin the process offline. The first and most important step is to determine a specific niche your Web site will serve. While traditional marketers often try to be all things to all people, Web marketing succeeds best when it is highly targeted. Another term for this approach is "sliver marketing." To identify potential sliver markets for your business, look for a group of people who share a common interest. You can also specialize in a geographical location. For example, if you love playing golf, specialize in golf course properties in your area. Pack your site with pictures of the ho...