Agents spend millions of dollars each year on Web sites. Many generate no leads. If you want to turn your Web site into a lead-generation machine, here are four tried and true ways to do it.

1. Identify a "sliver" market
To create an effective Web site, you must actually begin the process offline. The first and most important step is to determine a specific niche your Web site will serve. While traditional marketers often try to be all things to all people, Web marketing succeeds best when it is highly targeted.

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