Industry NewsTechnology

Realtor.com has new face, features

Valuation tool uses MLS data

A redesign of Realtor.com nearly six months in the making went live to the public today, offering improved search tools and a home valuation tool that pulls data on sold listings directly from multiple listing services. The redesign of the Web's most popular real estate portal -- the official site of the National Association of Realtors -- also includes listings that are "time stamped" for freshness and photos that are 140 percent larger than the old site. Site operator Move Inc. claims Beta testing of Realtor.com's new search tools demonstrates that visitors are viewing 40 percent more properties and clicking through 12 percent more often to see property details. Marketing and Web site consultant Brian Boero said the redesign could help Realtor.com solidify its competitive advantage over other portals, which he said is a function of the completeness and freshness of the site's property listings. The redesign will help get users through the listings and to list...