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Web 2.0 lessons from the wine world

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Gary Vaynerchuk may make a living selling and critiquing wine, but he's got a few things to say to real estate professionals about building brand, marketing and advertising. In the process of transforming himself into an Internet celebrity and marketing guru, Vaynerchuk has all but left behind the newspaper ads and other traditional marketing techniques that helped him and his father re-brand their New Jersey liquor store as Wine Library and boost sales by 1,200 percent in six years. Vaynerchuk -- a keynote speaker at the upcoming Real Estate Connect New York City -- is perhaps best known for his daily video blog, Wine Library TV, which has turned the often staid and stuffy world of wine criticism on its head. Wine Library TV has brought Vaynerchuk more than the requisite 15 minutes of fame. He's appeared on "Late Night with Conan O'Brien," "The Ellen DeGeneres Show" and "Nightline." The Los Angeles Times, New York Magazine and The London Indepe...