Industry NewsTechnology

Zillow scores Houston listings

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Zillow.com has reached an agreement to automatically receive more than 60,000 listings from the nation's second-largest Realtor association, the Houston Association of Realtors, the companies said today. Launched a year ago, Zillow's listings feed program allows any broker, multiple listing service or vendor with multiple listings to push them to Zillow automatically. The program now brings information on more than 3 million live listings to the real estate portal, formerly known primarily for its automated property valuations. The Houston Association of Realtors (HAR) is only the second multiple listing service (MLS) to agree to feed listings directly to Zillow. MLS Property Information Network, a privately owned MLS serving the New England area, agreed to begin sending information on about 60,000 listings in March (see story). Zillow also gets listings from technology vendors that accept feeds from MLSs, such as Threewide Corp., which Zillow says provides listings from ...