Industry NewsTechnology

Zillow.com partners with Weichert

Real estate tech brief

Weichert Realtors, a real estate brokerage with 40,000-plus for-sale listings nationwide, today announced a partnership enabling it to automatically feed all of its listings to Zillow.com on a regular basis. Weichert, which has 500-plus company-owned and franchised sales offices in key U.S. markets, joined the Zillow Listings Feed program to "maximize marketing exposure" for its listings, given "Zillow's 5.5 million visitors each month," according to Michael Montsko, president of Weichert Lead Network. Each listing Weichert feeds to Zillow includes a description of the property with multiple photos and contact information for the listing agent, including links back to the Weichert Web site where Zillow users can find more information and connect with a Weichert sales associate to guide them through the home buying and selling process. *** What's your opinion? Leave your comments below or send a letter to the editor. ...