BrokerageIndustry News

ZipRealty posts agent ratings

Public will only see positive testimonials

ZipRealty Inc. is making public the customer satisfaction ratings that it's been collecting on its agents for nearly a decade, providing prospective buyers and sellers with a means of vetting agents on the company's own Web site. Many third-party Web sites already give consumers the opportunity to rate the services provided by real estate agents and professionals in other fields. Others have sprung up offering to assist those being rated with "online reputation management." But ZipRealty claims it's the first national brokerage to provide access to ratings of its own agents. A spokesman for ZipRealty said that company will report verbatim the average of scores consumers have given agents on a five-star scale. But the company will only publish positive feedback in a separate section for testimonials in each agent's profile. ZipRealty has employed a third-party vendor, Key Survey, to administer surveys to clients. Now, agents who have completed at least three transa...