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Realtor Notebook

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Brokers and managers, it's 10 p.m. Do you know where your agents are? That is a silly question -- most of us are independent contractors and it isn't any of your business. But you might want to join us online. Realtors have been the industry leaders on the Internet, especially when it comes to Web 2.0. People like me started blogging years ago, before our brokerages even knew what a blog was. Then we moved onto networks like ActiveRain. I joined the month that company started up. Then came twitter and Trulia Voices and too many social networks to list. As Web 2.0-savvy Realtors we share information with our peers, teach classes, speak at conferences, and we invent, create and innovate daily as we share enormous amounts of information and knowledge with our peers and the general public. Where does this leave the broker-manager and the real estate company? If I owned or managed a brokerage and had agents, there are some things I would do. The first thing would be to set up a G...