Industry News

A presidential marketing lesson

Diary of a Real Estate Rookie

Two weeks ago, Barack Obama was elected the 44th president of the United States. Whatever you think of his ideologies, many political analysts noted that he ran a "near-perfect" campaign, with a revolutionary use of the Internet to raise money and inspire his supporters. So obviously, it's time to take a look at his strategies and see if they'd be useful in building an individual Realtor brand or selling a condo. Here, I think, are some of the more applicable lessons: 1. Define your brand. Newsweek got in on this early, with a big feature story called "When Barry became Barack." Once the naming was done, a couple of core values were identified: Change. Hope. The candidate also defined himself in the marketplace -- not against a competitor, but against an icon: President Bush. 2. Give people a place to find you. offers links to all of the other places you can make a virtual Obama connection, including YouTube, Twitter, and MiGente. If you a...