Industry News

4 tips for lead-generation success

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Real estate comes down to a very simple job description: generate leads and convert them into closed business. If you want to generate more leads in your business, here are four of the best ways to do it. 1. Best strategy for locating a virtually untapped source of repeat buyers Prospect "for rent" expireds. This strategy has several components. For example, if a single-family residence is available for lease, track when it was leased and then contact both the lessee and the lessor about nine months later. (This assumes a one-year lease). This may yield both a listing and a buyer sale. For the lessee, point out the financial advantages of purchasing rather than renting, especially with today's low interest rates. For the lessor, provide information on the present market conditions as well as comparable sales information. Also, check the public records to determine what other properties the lessor may own. This year, an estimated 1.65 million investment propert...