Industry NewsTechnology

The office-less real estate brokerage

Industry veteran launches 'virtual' franchise model

Don't miss Hacker Connect SF
Take a deep real estate technology dive, Aug 7, 2017

In this age of mobile technologies and financial distress, some real estate brokers are finding that maintaining large offices can be more of a burden than an asset. Real estate industry veteran Larry Whited hopped aboard the virtual office bandwagon years ago -- he launched in 2003 as a full-service, low-cost, real estate brokerage company that allows agents to work from home. Now, he is rolling out a franchise model called maxUnet that seeks to replicate this virtual-office real estate brokerage model on a larger scale. The model offers four commission plans for sellers, which range from 2 percent of the sale price of the home plus $500, to 5 percent of the sale price of the home. The commission options are based on the amount of compensation that the client chooses to offer to the broker who brings in a buyer for the property -- this can range from 1 percent to 3 percent of the sale price. Under the maxUnet franchise model, too, franchisees can offer...