‘Tis the season to be a customer. As one who spends 25 hours a day during much of the rest of the year in the role of service provider, I find December to be a study abroad course of sorts. We can learn so much from our own experiences when the roles are reversed that is transferable to our own businesses. We can also better understand our customers by watching the consumers around us.

Maybe it’s just me, but I have noticed a different vibe on the shopping front this year.

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