Industry News

Welcome advice for open houses

Food, giveaways can draw a crowd

Are you interested in having open houses that actually appeal to potential buyers? Steve Kantor of BestAgentBusiness.com has been conducting regular studies of what consumers want from their real estate buying and/or selling experience. His past consumer surveys show that agents should dump their pictures from their mailers (Who do agents think they are -- movie stars?) and that virtually everyone detests receiving cold calls. His latest research asked consumers to share their perspective on open houses. Much of what he found goes back to the fundamentals in the business -- the basics still work. Here are the primary highlights from his most recent research: 1. The basics Consumers expect the open house to be sparkling clean, the landscaping beautifully maintained, fresh towels and linens in all the baths, a fire in the fireplace, and fresh flowers throughout. Ask the seller to depersonalize the rooms by putting away family photos, mementos, and distinctive artwork. Have...