Welcome advice for open houses

Food, giveaways can draw a crowd

Get smarter. Grow your referral network at Inman Connect San Francisco
Limited seating still available, July 17-20

Are you interested in having open houses that actually appeal to potential buyers?

Steve Kantor of BestAgentBusiness.com has been conducting regular studies of what consumers want from their real estate buying and/or selling experience. His past consumer surveys show that agents should dump their pictures from their mailers (Who do agents think they are — movie stars?) and that virtually everyone detests receiving cold calls.