Readers: Tech isn't the only answer

Roadmap to Recovery Survey, Part IV

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Blogging and social networking may be all the rage, but don’t discount the value of old-fashioned lead generation, word-of-mouth referrals and even print advertising, Inman News readers say.

The latest wrinkles in online marketing are bearing fruit for many who adopt them, but it’s also important to maintain a personal touch in dealing with prospects and clients, a survey of more than 700 Inman News readers suggests.