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Agents reveal video secrets

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NEW YORK -- Video can boost Web site traffic and generate business for real estate agents and brokers, whether they hire a professional production company to shoot elaborate videos showcasing agents, listings and neighborhoods or create impromptu shorts with their own handheld camera.That's according to some agents and brokers who are putting video to good use and who agreed to share some of their secrets today at the Inman News Real Estate Connect conference in New York City.Ian Watt, a Vancouver, Canada, Realtor specializing in condos, cranks out informal videos for his blog -- often while piloting his car through slow-moving traffic. The improvised videos showcase Watt's knowledge of local market conditions and have helped him connect with a loyal, tech-savvy clientele, he said. "I'm not trying to promote properties -- it's just my opinion I'm throwing out there," Watt said.The videos caught the attention of the Vancouver Sun newspaper, which said the shorts have transform...