Agents reveal video secrets

Hire pros or do it yourself to build traffic, business

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NEW YORK — Video can boost Web site traffic and generate business for real estate agents and brokers, whether they hire a professional production company to shoot elaborate videos showcasing agents, listings and neighborhoods or create impromptu shorts with their own handheld camera.

That’s according to some agents and brokers who are putting video to good use and who agreed to share some of their secrets today at the Inman News Real Estate Connect conference in New York City.