PCMS Consulting has released what the company describes as a comprehensive study looking at how effectively the 50 largest real estate brokerages are using search engine optimization.

The study, by Randi Thornton, evaluated traffic ranking, search terms, Google page rank, number of pages indexed by Google, meta descriptions, page titles, and Web site validation errors.

PCMS Consulting has released a study that examines how 50 of the largest real estate brokerage companies — based on RealTrends data — are using search-engine optimization.

The study, by SEO consultant Randi Thornton, evaluated traffic ranking, search terms, Google page rank, number of pages indexed by Google, meta descriptions, page titles, and Web site validation errors.

The study found that about six out of 50 Web sites studied achieved a top SEO ranking on Google, and GMAC Real Estate’s Web site for company-owned operations incorporated the highest number of keywords terms that rank highest on Google.

"Keywords must be your Web site’s foundation," according to the study, which also found that NRT LLC (Realogy Corp’s company-owned operations) scored high for top Google keyword terms ranked.

Web sites for Prudential Douglas Elliman Real Estate, Crye-Leike Realtors, John L. Scott Real Estate, Hanna Holdings Inc., Long & Foster Cos. Inc., Northwood Realty Services, Prudential Georgia Realty, and Ebby Halliday, Realtors, also had comparatively high numbers of top keyword terms ranked among the study group of Web sites.

PCMS maintains that many companies are neglecting SEO strategies, which can boost online traffic. SEO is one of the services PCMS offers to real estate companies.

Thornton said in a statement that the study is intended to help real estate professionals who champion SEO convince decision makers within their company to reallocate money that’s now spent on traditional marketing to promoting their Web sites.

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription