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Study evaluates top brokers’ SEO practices

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PCMS Consulting has released a study that examines how 50 of the largest real estate brokerage companies -- based on RealTrends data -- are using search-engine optimization.The study, by SEO consultant Randi Thornton, evaluated traffic ranking, search terms, Google page rank, number of pages indexed by Google, meta descriptions, page titles, and Web site validation errors.The study found that about six out of 50 Web sites studied achieved a top SEO ranking on Google, and GMAC Real Estate's Web site for company-owned operations incorporated the highest number of keywords terms that rank highest on Google."Keywords must be your Web site's foundation," according to the study, which also found that NRT LLC (Realogy Corp's company-owned operations) scored high for top Google keyword terms ranked.Web sites for Prudential Douglas Elliman Real Estate, Crye-Leike Realtors, John L. Scott Real Estate, Hanna Holdings Inc., Long & Foster Cos. Inc., Northwood Realty Services, Prudentia...