Study evaluates top brokers' SEO practices

Some companies miss the boat in boosting search rankings

PCMS Consulting has released what the company describes as a comprehensive study looking at how effectively the 50 largest real estate brokerages are using search engine optimization.

The study, by Randi Thornton, evaluated traffic ranking, search terms, Google page rank, number of pages indexed by Google, meta descriptions, page titles, and Web site validation errors.