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Recipe for a powerful business plan

Make 2009 your best year ever

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More than 90 percent of all real estate agents operate without a business plan. If you want to increase your profitability in 2009, you must address how to increase your revenue as well as how to decrease your costs. There are numerous ways to create a great business plan. The most important step is to write your goals down and share them with someone else. If you do nothing else from today's column, taking this one step improves the probability you will achieve your goals from 5 percent to more than 90 percent. Here are six additional steps for creating a powerful business plan for 2009. Step 1: Analyze your numbers Begin your business planning process by reviewing your numbers from 2008. How many transactions did you close? Where did each of those leads originate? What percentage of your leads closed? To increase your profits, track your results. Tracking is challenging for most agents. To track results from mailing pieces, use a coupon code or a toll-free call-capt...