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Video isn’t just about listings

Perspective: From the Future of Real Estate Marketing blog

For the last several months, Vancouver Realtor Ian Watt has been blogging his daily thoughts about real estate by video. It's a really bare-bones production -- he just props up a small camera on his dashboard and records himself as he drives to and from his listing appointments. If you haven't seen them, it's one of the most interesting uses of video in real estate I've seen. You can see these video diaries on his Web site at ianwatt.ca. Go watch a few and then come back. Now, part of the attraction certainly is that Ian has a dynamic personality that's just made for video (and, as a fellow Canuck, I get a kick out of the accent); but, more deeply, I think it's because while watching his videos you get the feeling you're getting a sneak peek into his world, which builds a kind of intimate connection with you and me, the viewers. You really feel like you're in that car with Ian and he's talking directly to you. Most importantly, the reason Ian's videos work is they hit on three importan...