There’s more to Web analytics than holding a clicker and counting the number of people who come to your site and watching where they go.

Web analytics is about learning everything you can about your visitors, their intentions and needs. With a deeper understanding of how they use your site, you can tweak it to guide them not only to information they are seeking, but a "call to action" — whether that’s buying a pair of shoes or contacting a real estate agent about a listing.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top