OpinionIndustry News

2015: Real estate agent of the future

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Editor's note: Inman News enlisted the insight and creativity of our readers in the Roadmap to Recovery editorial project, which seeks a path forward for the real estate industry. Click here for details. By Saul Klein What skills will the real estate agent of the future require? Much the same skills that are required for success in the real estate sales business today, with a little twist. I have always believed that success in any sales business requires product knowledge, communication skills, access to new prospects, contact and consistent communication with past customers, and integrity. Agent 2015 will possess: Generational communication skills. Different generations communicate in different ways. National Association of Realtors statistics indicated that 78.8 percent of first time homebuyers in 2007 were Gen-X/Gen-Y. “Speaking the language” of these generations may be an important differentiator in the coming years as these age groups (generations) move out and up...