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Tech tools for real estate survival

Part 2: Marketing on a budget

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 2 of a two-part series. Read Part 1.) Last week's column looked at two major real estate trends for 2009: going global and using video for both personal and business communication. Here are eight additional tips from Real Estate Connect to build your business in 2009. 1. Use Facebook and LinkedIn to reduce spam and build your referral network Using social media is one of the best ways to eliminate spam. Only people you approve can send you messages. Furthermore, when you meet a potential buyer or seller, invite them to join your LinkedIn network where they can see testimonials from past clients, access your list of preferred vendors, and contact other helpful resources in your community. 2. Social media -- the best way to reach your consumers? According to keynoter Gary Vaynerchuk, the best way to succeed online today using social media is to "embrace your DNA." This means being honest about who you are and being transparent (i.e. being as open...