Tech tools for real estate survival

Part 2: Marketing on a budget

Last week’s column looked at two major real estate trends for 2009: going global and using video for both personal and business communication. Here are eight additional tips from Real Estate Connect to build your business in 2009.

1. Use Facebook and LinkedIn to reduce spam and build your referral network
Using social media is one of the best ways to eliminate spam. Only people you approve can send you messages. Furthermore, when you meet a potential buyer or seller, invite them to join …