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ActiveRain adopts subscription model

New users will pay $29 a month to reach consumers

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One week after reaching a confidential settlement in a lawsuit against Move Inc., ActiveRain today announced it will begin charging new members $29 a month to make full use of the company's blogging platform. While basic ActiveRain accounts will still be available for free to new members, those accounts will allow them only to network with other real estate professionals. To get an "outside blog" and a unique domain name allowing them to post content visible to consumers and search engines, new members will have to pay $29 a month. Existing members can continue using ActiveRain for networking, but will be asked to pay $19 a month for an outside blog. Only users who had created accounts before Feb. 16 and had written at least one blog post will be grandfathered in as existing member accounts. While ActiveRain claims 135,000 members, only about 20 percent of those have ever contributed a blog post, said Bob Stewart, ActiveRain "community evangelist." ...