Gen X, Gen Y buyers rule market

Part 1: Marketing to today's buyers and sellers

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The NAR Profile of Home Buyers and Sellers for 2008 reveals some important secrets Realtors can’t afford to ignore. Here’s the inside scoop.

1. Gen X and Gen Y Rule the Buyer Market
If you’re working with buyers, you can no longer ignore the fact that 60 percent of today’s buyers were born after 1964 (i.e. are members of Gen X and Gen Y). In fact, 54 percent of first-time buyers are in the 25-to-34 age group. For Gen X and Gen Y, the primary motivations for buying …