Industry NewsTechnology

The victims of ‘spamvertising’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If someone in the grocery store were to suddenly shout "Webmaster!" across the dairy aisle, I would whip around so quickly my head would disengage. That is because my name is "Webmaster." But I go by many names. I am also called "Info," "Homes," and occasionally, "Hey there." "Hey there. Hope you are doing well. In these times of recession, SEO is one of the most economical and targeted way (sic) of marketing," read the e-mail. Good point. Then why are you wasting time in my inbox? Get out there and optimize! This is a classic case of bad deployment of otherwise good technology. E-marketing of the mass variety, once heralded as the cutting-edge of getting the message out, is fast becoming a sloppy, flawed business delivery system. I was having lunch with a friend recently, a friend who happens to run a local nonprofit organization, and he was marveling at a new marketing opportunity he had just learned about. "...