BrokerageIndustry News

Mobilizing the real estate office

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This month, Inman News is focusing coverage on ways to rethink the traditional brick-and-mortar real estate office to streamline operations and to deploy more office functions to agents working in the field. Share your views: It's no easy task shuttering 11 real estate offices in a year and a half, but RE/MAX Dolphin Real Estate did it -- and kept its agent pool largely intact. Its brokers and agents grabbed their laptops, portable printers, BlackBerrys and even GPS devices and hit the road, often rendezvousing with clients in coffee shops, restaurants, homes and workplaces. Today, the downsizing of these traditional brick-and-mortar offices -- stretching from urban streets of San Francisco to the rural roads of La Honda in San Mateo County, Calif. -- is paying dividends for both the company and its agents. RE/MAX Dolphin has shaved monthly expenses by about 40 percent, operating just one central office in San Mateo and three satellite loca...