It seems like everywhere I look there are social media experts, trainers, coaches and classes. It will amaze some to learn that I can even find these people outside of the real estate industry. I belong to a local social media networking group that seems to be composed of marketing consultants, social media experts, the mainstream news media, the new news media, and people like me who are small-business owners. Even though we have our own social media experts and coaches and trainers and consultants in the real estate industry, I am finding that there is a lot of value in going outside of the industry. Networking with other agents is alright, but my business doesn't come from other agents -- it comes from people who live in my community. There is a lot of valuable experience and knowledge outside of the real estate industry. We did not invent the idea of social networks, blogs, social media, marketing or prospecting. It isn't that those outside the real estate industry kn...
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