OpinionBrokerage

A real estate ‘Tomorrowland’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This month, Inman News is focusing coverage on new implementations and forward-thinking visions for the real estate brokerage office. We welcome your ideas in exploring how the use of mobile technologies and other efficiencies can reshape the traditional brick-and-mortar office. Click here for details. The following is a guest contribution by a real estate coach in Chicago. By MATTHEW DOLLINGER Picture this: You own a brokerage in a major city. You are an established name. And like everyone around you, you currently suffer at the hands of the real estate downturn. Business is down 40 percent and your costs are spiraling out of control. Costs that include print advertising, a surplus of marketing, information technology, managers and support staff. And a lease for office space that provides too much room for too many agents who have no need for it. This image is filled with rolltop desks, conference rooms and employee break rooms. It could be an office in any ...