Protecting your online reputation

It's what you don't do that could hurt you

Like it or not, you have a reputation as a real estate professional both online and offline. Are you taking the necessary steps to protect that reputation?

The majority of real estate agents have an e-mail account and a Web site. A much smaller number are actively engaged in LinkedIn, Facebook, Twitter and/or MySpace. An even smaller number are blogging. Given that the median age of today’s Realtor is over 50, it’s not surprising that a vast majority don’t understand why participating in these sites is good for their business. Their attitude is, "Why should I care that you are on your fourth cup of coffee today?"