Protecting your online reputation

It's what you don't do that could hurt you

Want to see the future of Real Estate tech?
Limited seating available for ICSF Hacker Connect, July 17

Like it or not, you have a reputation as a real estate professional both online and offline. Are you taking the necessary steps to protect that reputation?

The majority of real estate agents have an e-mail account and a Web site. A much smaller number are actively engaged in LinkedIn, Facebook, Twitter and/or MySpace. An even smaller number are blogging. Given that the median age of today’s Realtor is over 50, it’s not surprising that a vast majority don’t understand why participating in these sites is good for their business. Their attitude is, "Why should I care that you are on your fourth cup of coffee today?"