Industry NewsTechnology

Protecting your online reputation

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Like it or not, you have a reputation as a real estate professional both online and offline. Are you taking the necessary steps to protect that reputation? The majority of real estate agents have an e-mail account and a Web site. A much smaller number are actively engaged in LinkedIn, Facebook, Twitter and/or MySpace. An even smaller number are blogging. Given that the median age of today's Realtor is over 50, it's not surprising that a vast majority don't understand why participating in these sites is good for their business. Their attitude is, "Why should I care that you are on your fourth cup of coffee today?" Protecting your online reputation begins with activating an account on the major social networking sites mentioned above. Whether or not you choose to participate in the online conversation, it is absolutely critical that you complete a personal profile in order to protect your name and reputation. Here's why. Recently, an executive assistant shared wha...