BrokerageIndustry News

Broker size: A small issue

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

So many agents -- hungry agents -- and so few transactions to go around: It's a three-ring circus out there. As established agents, a large portion of our business comes from past clients and from their referrals. But some portion of the business of all agents will always be of the "new business" variety. In other words, we all find ourselves competing at some point. And none of us will win them all. I have a little bee in my bonnet this week. It has to do with the myths vs. the reality of marketing our clients' homes. And this little bee flew in as the door was nearly slammed on an opportunity to represent a seller recently. I say "nearly" because our would-be clients got it this time. In fact, they are getting it more often these days. It seems that another agent had used the "my broker is bigger than theirs" argument, and I confess we saw it coming. As we made the decision to become independent brokers last fall, we knew that this would be u...