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Serving up renters through social networks connects property managers, renters

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Take a deep real estate technology dive, Aug 7, 2017, a San Francisco-based company, is tapping into the power of social networking in an effort to bring more referrals to apartment communities.Property managers work with the site to offer "referral bonuses" ranging from $200 to $1,000 to existing renters who draw in new renters using social networking sites including Facebook and Twitter, among others, and e-mail messages, according to a site description.The site offers tools that allow property managers to generate reports and track the effectiveness of the referral campaigns, according to a company announcement, which notes that referral programs are traditionally marketed through the use of door hangers, posters and fliers. *** What's your opinion? Leave your comments below or send a letter to the editor. ...