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Sheepish about social networking

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I was reading this morning about a new obesity drug that has Wall Street analysts gravely disappointed. It seems that after years of clinical trials, the drug passed two of three important tests with flying colors. It helped lower cholesterol and, if that wasn't enough, it didn't appear to cause heart-valve failure. It sounds like a winner so far. The one test it failed, however, was a doozy. The weight-loss drug did not result in people actually losing weight. This, of course, got me thinking about social networking. I keep hearing that there is gold in "them hills," and that I should be fiercely embracing social media as a way of making friends for fun and profit. I can see where Facebook and all of the other social sites pass the fun test. It's the profit part that has me shaking my head like Wall Street, and I'll be the first to admit that it's probably my fault. I have no clearly defined control group. It's a familiar mantra -- my whole struggle with putting th...