Industry NewsTechnology

Realtors sold on next-gen phones

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the second in a two-part series examining advances in mobile-phone applications tailored for real estate. Part 1 looked at how Apple's iPhone has revolutionized mobile phone applications by harnessing the power of independent software developers. Part 2 explores smart-phone adoption by consumers and real estate professionals, and how the industry is putting smart phones and older mobile technologies to use. Although Apple's iPhone has helped demonstrate the utility of smart phones to real estate professionals, it's taking longer for consumers to migrate over to the new devices. When it comes to smart-phone adoption, real estate brokers and agents may be surprised to find themselves ahead on the technology curve. But smart-phone users are a sought-after demographic, and there are many opportunities to capture business employing technologies that cater to older phones with more limited capabilities, as well. According to the latest numbers from the rese...