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How not to use Twitter

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A group of real estate and technology executives with expertise in blogging and the use of social media tools such as Twitter, Facebook and LinkedIn are offering a "Certified Social Media Marketer" designation for professionals. Founding partners of the Social Media Marketing Institute (SMMI) include Jeff Turner and Bill Leider of virtual tour provider Real Estate Shows, and real estate educator Bill Lublin. SMMI's advisory board includes some prominent real estate bloggers, such as Dan Green, Ines Hegedus-Garcia and Inman News columnist Teresa Boardman. The group's goal is to help people use social media as a business tool to engage current and potential clients, while setting standards for "responsible, professional and ethical use of Web technologies." In a recent blog post, Turner demonstrates how easy -- and meaningless -- it is to attract thousands of followers on Twitter. Turner recently created two fake Twitter profiles, holachick and jwmont, a...