Industry NewsTechnology

Century 21 wins award for online ads

Austin Realtors, Prudential Douglas Elliman campaigns also honored

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Adobe Flash ads depicting how Century 21 Real Estate LLC's mapping tool might be used to search for a home far away from one's mother-in-law have won "Best Real Estate Online Ad" in the Internet Advertising Competition Awards. Century 21 announced in January that it would stop running national television ads and spend the money on online advertising instead (see story). The franchisor's Mother-in-Law series was one of seven winners in the real estate category at the IAC Awards, which are produced by the Web Marketing Association. Other winners in the real estate category included Austin, Texas-based Steel Advertising & Interactive, for an interactive annual report the firm produced for the Austin Board of Realtors (ABOR). Another Texas-based ad firm, DMN3, took home two awards in the real estate category, one for an e-mail campaign that advertised a new San Antonio housing development using an illustration modelled after a movie poster, and the other for an integr...