Adobe Flash ads depicting how Century 21 Real Estate LLC’s mapping tool might be used to search for a home far away from one’s mother-in-law have won "Best Real Estate Online Ad" in the Internet Advertising Competition Awards.
Century 21 announced in January that it would stop running national television ads and spend the money on online advertising instead (see story). The franchisor’s Mother-in-Law series was one of seven winners in the real estate category at the IAC Awards, which are produced by the Web Marketing Association.
Another Texas-based ad firm, DMN3, took home two awards in the real estate category, one for an e-mail campaign that advertised a new San Antonio housing development using an illustration modelled after a movie poster, and the other for an integrated ad campaign using Flash spots to promote a new housing development.
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