Borrowers get no love from lenders

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

You know how sometimes you'll hear a song or a catch phrase so often, you think you'll scream? Like, "Where's the Beef" or, more recently, any song by Lady Gaga? (Don't worry -- I'm not really sure who she is, either.) These days, my personal version of this phenomenon has got to be some variant on, "I thought the mortgage companies didn't want to foreclose on homes! I don't understand why they won't just modify my loan." So, lenders, consider this an open note to you. Allow me to give you a piece of my mind -- excuse me, your borrowers' minds. They're exhausted. They've been beaten senseless by the market and nearly three years of media reports that the real estate sky -- and their homes values -- are falling. They either have negative equity (i.e., owe more than their home is worth) or they think they do. However, the vast majority of them would really, really like to keep their homes. They live there! And they're comfortable there. But they need your...