Industry NewsTechnology

Watch Coldwell Banker on the ‘Tube’

Company boosts Web presence with video channel

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

By JENNIFER BALDWIN Steve Keefe leans forward from his desk chair, pushes the "record" button on his Flip cam, and sits back to welcome his viewers. "Hi, this is Steve Keefe, broker-owner of Coldwell Banker Sky Ridge Realty in Lake Arrowhead, California. I'm honored this afternoon to have one of my top agents, Bob Bailey, spend a few minutes with me talking about sellers positioning their properties in the current marketplace. So here's Bob." Continuing on "record," Keefe turns the camera and points it at Bailey. The office swirls a bit on the video, then steadies as Keefe launches into his interview. Bailey's first key bit of advice: "Maintain your property. What you do now will pay off in the long run." In a red sweater vest, Bailey speaks so gently it's almost like sitting in Mr. Rogers' living room and learning about his neighborhood's real estate market. This personable approach is one of the many reasons that Coldwell Banker crea...