I’ve been struggling with a couple of things this week. In all fairness, I’ve been struggling with more than a couple of things, not the least of which is a full dance card of escrow quick steps. But it is two seemingly unrelated things — one a concept and the other an event — which have been doing a steady tap dance on my one remaining brain cell. It turns out, they were related.

First, it was the conversation started by Notorious R.O.B. about measuring the return on investment (ROI) from social media that got me revisiting that particular Rubik’s Cube. Big companies such as Dell, it seems, have been making millions of dollars on Twitter.

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