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Becoming a real estate brand

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

I've been struggling with a couple of things this week. In all fairness, I've been struggling with more than a couple of things, not the least of which is a full dance card of escrow quick steps. But it is two seemingly unrelated things -- one a concept and the other an event -- which have been doing a steady tap dance on my one remaining brain cell. It turns out, they were related. First, it was the conversation started by Notorious R.O.B. about measuring the return on investment (ROI) from social media that got me revisiting that particular Rubik's Cube. Big companies such as Dell, it seems, have been making millions of dollars on Twitter. This rings true to those of us who heard Gary Vaynerchuk's keynote speech at Inman's Real Estate Connect conference in New York, in which he shared how social media marketing has been exponentially more successful in moving his product (wine) than any of the more traditional channels. Inspirational stuff this is, but what does it me...