Real estate's white rabbit

The Davison Files

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What do Betty Crocker, Kraft Foods, Monopoly and Target not have in common with many real estate brands?

They have created iPhone apps.

These longstanding brands have plunged down the rabbit hole and into a wonderland where they have found a newer, cheaper, smarter way to connect and serve a generation of "king" and "queen" consumers — your consumers — while you are not.