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Real estate’s white rabbit

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

What do Betty Crocker, Kraft Foods, Monopoly and Target not have in common with many real estate brands? They have created iPhone apps. These longstanding brands have plunged down the rabbit hole and into a wonderland where they have found a newer, cheaper, smarter way to connect and serve a generation of "king" and "queen" consumers -- your consumers -- while you are not. Feed your head Last week at Real Trends' "Gathering of Eagles" event in Dallas, a prominent association executive attempted to show me his organization's new app for the BlackBerry. His presentation began with the statement, "I know it would look and work so much better on an iPhone, but ..." and concluded with an apology regarding its clunky, unattractive and rudimentary interface. "We had to make this for the BlackBerry" he said. "Our industry has yet to adapt to the iPhone." Lame. Talk about surreal. Just moments earlier, Zillow's Spencer Rasco...