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Zillow’s hottest new tools for real estate

Tech covers lead gen, mortgages, iPhone

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Take a deep real estate technology dive, Aug 7, 2017

Do you need a place to get good real estate leads, the best rate on mortgages, and a really cool new iPhone application at no charge? You'll never guess where to look. It may come as a surprise, but Zillow has stepped up to the plate with three great resources that can help your business. While you may not love Zillow's Zestimates (their online pricing tool that uses mathematical formulas to estimate a home's value), you may find these other tools to be very useful. 1. Profile marketing While everyone seems to be focused on creating leads from social networking sites, there's a much better approach called profile marketing. Both Trulia and Zillow offer this service. On Trulia, complete a profile and then answer questions posed by Trulia visitors. On Zillow, click on "advice." Next, enter the name of your city and state. To see questions posed by people in your area, click on buyer, seller or a number of other information fields. Zillow aggregates the questions a...