One of the common concerns I hear when discussing Twitter is how to keep up. As if we all didn’t already have full-time jobs, now we’re supposed to be constantly updating the universe about what we’re doing. Constant Twittering can disrupt a day and lead to lost productivity.

But there is a way to make use of Twitter while maintaining your sanity. Please keep in mind that this technique will not increase your direct engagement with your audience: There’s not a lot of back and forth conversation. So you’ll still need to log in now and then and interact with people if you want to get the full power of Twitter.

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