Last week’s column examined strategies for generating more first-time buyer and investor leads based upon tips from the National Association of Realtors’ midyear conference. Here are a series of additional suggestions that can help you grow your business regardless of what the market does:
1. The two strategies that helped agents grow their business in 2008
At a Power Broker session, one of the speakers shared the following statistics: 32 percent of agents actually grew their businesses in 2008. How did they do it? They did it through technology and through relationships. While technology connects us with our clients, they need help deciphering the enormous amount of information that is available both online and offline. This is where it is important for agents to become the "trusted adviser" for their client base.