Real estate marketing: show vs. tell

'Show 'em whatcha got'

Real estate agents by their very nature are marketers. Some are quite savvy, while others apparently graduated from the Crazy Eddie School of Marketing. Still others are stuck in the vast middle doing so-so marketing and providing so-so results. But all are marketers to one degree or another.

Which explains why real estate’s love affair with technology is actually a love affair with new marketing.