Two of the main marketing reasons for keeping a blog are to improve your reach via search engines and increase visitor engagement with your content.

These two tasks can sometimes seem to be at odds, especially if you’re from the "write lots of keyword-stuffed blog posts" school of search-engine optimization.

But it is possible to reach new site visitors and create more engaging content if you’re able to put in the work and write consistently about things that are relevant to your audience (you know, provide something of value to customers).

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