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Zemanta: Boost your backlinks

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Two of the main marketing reasons for keeping a blog are to improve your reach via search engines and increase visitor engagement with your content. These two tasks can sometimes seem to be at odds, especially if you're from the "write lots of keyword-stuffed blog posts" school of search-engine optimization. But it is possible to reach new site visitors and create more engaging content if you're able to put in the work and write consistently about things that are relevant to your audience (you know, provide something of value to customers). Zemanta is a browser plugin that can help you quickly locate images, other blog posts and media that may be related to your content. It can help you improve your reach via search engines by creating another venue for receiving "backlinks" (incoming or inbound links to a Web site, which are the holy grail of most SEO campaigns). Zemanta works with most major blog platforms via a browser plugin. This means you don't ne...