Last week I received an e-mail from a colleague in another state asking me if I know a certain social media speaker and if I would hire him. The person who sent the e-mail indicated that there are many "social media experts" and that she had no way of knowing if they knew their stuff.

She is right. It seems like everyone is an expert. A real estate agent or consultant sets up a Twitter account and after a couple of weeks begins dispensing advice on how to use Twitter. It is the same with Facebook and blogging.

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