Industry News

New school of real estate marketing

Six strategies agents should master

Are you still relying on old-school marketing tactics that don't work well in today's Web 2.0 environment? If so, now is the best time ever to say, "Out with the old and in with the new!" How much have you spent in the last 12 months on newspaper ads, print magazines, postage and other mailing pieces? How many hours have you spent calling people who don't want to hear from you? How many weeks (years) of your life have you spent doing floor or opportunity time? As an increasing number of consumers rely more heavily on the Web, old marketing strategies are rapidly giving way to an entirely new approach. If you're ready to graduate to "new school" marketing strategies, here are six strategies to get you started. 1. Replace your shotgun with a rifle Many people describe traditional real estate marketing as using a shotgun approach. Spread your marketing efforts far and wide. Work with anyone who shows up. Today, to achieve the best Web ranking possible, y...