A time to spam

When marketing messages are OK

There is no greater insult in the Metaverse than to call someone a spammer. SPAM — even the word sounds ugly: "SSSS-PAM."

It conjures up visions of pink fleshy things coated in gelatin. Yet, spam afflicts us all in every useful communication channel.

When e-mail was the province of academics and computer geeks who knew Unix, e-mail spam was an unknown phenomenon.