Soundtrack to a buyer's heart

Mood of the Market

Intuitively, it would seem that views — whether of the mountains, the ocean, the bay or even the neighbor’s rusty, leaf-crammed gutters — are the most influential sensations originating outside of a given home on a prospective buyer’s impressions of the property.

I submit that this intuition is dead wrong.

Sound, in my experience, is the single sensory factor that poses the most substantive deal-making or -breaking power within the mind of a homebuyer of those sensory elements that are largely external to the property itself.